FoodFight

FoodFight

FoodFight

FoodFight

A special record that describes the daily range of emotions of a professional chef through music.

A special record that describes the daily range of emotions of a professional chef through music.

A special record that describes the daily range of emotions of a professional chef through music.

A special record that describes the daily range of emotions of a professional chef through music.

00

00

00

00

Problem

The daily life of a professional chef involves intense emotional turmoil, ranging from challenging moments to euphoric creativity. The repetitive nature of tasks in the kitchen often leads chefs to feel like they "work like robots". My desire was to create a record that describes this whole range of emotions through music.

Solution

The FoodFight music record serves as a window into the emotional journey of a chef, highlighting the teamwork and self-discovery inherent in kitchen work. By sharing personal experiences, it aims to humanize the profession and offer insight into the complex, dynamic world of a chef's daily life, providing a deeper understanding beyond the "robotic" stereotype of the profession.

Problem

The daily life of a professional chef involves intense emotional turmoil, ranging from challenging moments to euphoric creativity. The repetitive nature of tasks in the kitchen often leads chefs to feel like they "work like robots". My desire was to create a record that describes this whole range of emotions through music.

Solution

The FoodFight music record serves as a window into the emotional journey of a chef, highlighting the teamwork and self-discovery inherent in kitchen work. By sharing personal experiences, it aims to humanize the profession and offer insight into the complex, dynamic world of a chef's daily life, providing a deeper understanding beyond the "robotic" stereotype of the profession.

Problem

The daily life of a professional chef involves intense emotional turmoil, ranging from challenging moments to euphoric creativity. The repetitive nature of tasks in the kitchen often leads chefs to feel like they "work like robots". My desire was to create a record that describes this whole range of emotions through music.

Solution

The FoodFight music record serves as a window into the emotional journey of a chef, highlighting the teamwork and self-discovery inherent in kitchen work. By sharing personal experiences, it aims to humanize the profession and offer insight into the complex, dynamic world of a chef's daily life, providing a deeper understanding beyond the "robotic" stereotype of the profession.

Problem

The daily life of a professional chef involves intense emotional turmoil, ranging from challenging moments to euphoric creativity. The repetitive nature of tasks in the kitchen often leads chefs to feel like they "work like robots". My desire was to create a record that describes this whole range of emotions through music.

Solution

The FoodFight music record serves as a window into the emotional journey of a chef, highlighting the teamwork and self-discovery inherent in kitchen work. By sharing personal experiences, it aims to humanize the profession and offer insight into the complex, dynamic world of a chef's daily life, providing a deeper understanding beyond the "robotic" stereotype of the profession.

The vision of the FoodFight record is to offer an immersive and honest experience, providing a glimpse into the multifaceted world of a professional chef. Through music, the record seeks to transcend conventional storytelling, allowing listeners to feel the intense emotional journey that chefs undergo daily. By weaving together notes and rhythms, the record aims to capture the highs of creativity, the lows of intense pressure, and the camaraderie among culinary professionals, likened to warriors in a "food army".

The journey of creating this record began as a reflection on my 12-year career as a professional chef. Inspired by the intense emotional experiences encountered in the kitchen, from the challenging moments to the highs of creativity and euphoria, I felt an urge to share this journey with others. Recognizing the common sentiment among chefs, often feeling like they "work like robots" due to the repetitive nature of tasks, I sought to break down stereotypes and offer a more profound understanding of the profession.

The desire to showcase the teamwork, self-discovery, and emotional depth inherent in kitchen work led to the concept of a record that uses music as a medium to convey the full range of emotions experienced by chefs. The project aims to go beyond the surface, inviting listeners to immerse themselves in the intricate and dynamic world of a chef's daily life, where each note and rhythm becomes a reflection of the intense and diverse emotional landscape in the culinary realm.




year

2022

timeframe

15 days

tools

IlIustrator, PhotoShop, InDesign

category

Branding and Identity

The vision of the FoodFight record is to offer an immersive and honest experience, providing a glimpse into the multifaceted world of a professional chef. Through music, the record seeks to transcend conventional storytelling, allowing listeners to feel the intense emotional journey that chefs undergo daily. By weaving together notes and rhythms, the record aims to capture the highs of creativity, the lows of intense pressure, and the camaraderie among culinary professionals, likened to warriors in a "food army".

The journey of creating this record began as a reflection on my 12-year career as a professional chef. Inspired by the intense emotional experiences encountered in the kitchen, from the challenging moments to the highs of creativity and euphoria, I felt an urge to share this journey with others. Recognizing the common sentiment among chefs, often feeling like they "work like robots" due to the repetitive nature of tasks, I sought to break down stereotypes and offer a more profound understanding of the profession.

The desire to showcase the teamwork, self-discovery, and emotional depth inherent in kitchen work led to the concept of a record that uses music as a medium to convey the full range of emotions experienced by chefs. The project aims to go beyond the surface, inviting listeners to immerse themselves in the intricate and dynamic world of a chef's daily life, where each note and rhythm becomes a reflection of the intense and diverse emotional landscape in the culinary realm.




year

2022

timeframe

15 days

tools

IlIustrator, PhotoShop, InDesign

category

Branding and Identity

The vision of the FoodFight record is to offer an immersive and honest experience, providing a glimpse into the multifaceted world of a professional chef. Through music, the record seeks to transcend conventional storytelling, allowing listeners to feel the intense emotional journey that chefs undergo daily. By weaving together notes and rhythms, the record aims to capture the highs of creativity, the lows of intense pressure, and the camaraderie among culinary professionals, likened to warriors in a "food army".

The journey of creating this record began as a reflection on my 12-year career as a professional chef. Inspired by the intense emotional experiences encountered in the kitchen, from the challenging moments to the highs of creativity and euphoria, I felt an urge to share this journey with others. Recognizing the common sentiment among chefs, often feeling like they "work like robots" due to the repetitive nature of tasks, I sought to break down stereotypes and offer a more profound understanding of the profession.

The desire to showcase the teamwork, self-discovery, and emotional depth inherent in kitchen work led to the concept of a record that uses music as a medium to convey the full range of emotions experienced by chefs. The project aims to go beyond the surface, inviting listeners to immerse themselves in the intricate and dynamic world of a chef's daily life, where each note and rhythm becomes a reflection of the intense and diverse emotional landscape in the culinary realm.




year

2022

timeframe

15 days

tools

IlIustrator, PhotoShop, InDesign

category

Branding and Identity

The vision of the FoodFight record is to offer an immersive and honest experience, providing a glimpse into the multifaceted world of a professional chef. Through music, the record seeks to transcend conventional storytelling, allowing listeners to feel the intense emotional journey that chefs undergo daily. By weaving together notes and rhythms, the record aims to capture the highs of creativity, the lows of intense pressure, and the camaraderie among culinary professionals, likened to warriors in a "food army".

The journey of creating this record began as a reflection on my 12-year career as a professional chef. Inspired by the intense emotional experiences encountered in the kitchen, from the challenging moments to the highs of creativity and euphoria, I felt an urge to share this journey with others. Recognizing the common sentiment among chefs, often feeling like they "work like robots" due to the repetitive nature of tasks, I sought to break down stereotypes and offer a more profound understanding of the profession.

The desire to showcase the teamwork, self-discovery, and emotional depth inherent in kitchen work led to the concept of a record that uses music as a medium to convey the full range of emotions experienced by chefs. The project aims to go beyond the surface, inviting listeners to immerse themselves in the intricate and dynamic world of a chef's daily life, where each note and rhythm becomes a reflection of the intense and diverse emotional landscape in the culinary realm.




year

2022

timeframe

15 days

tools

IlIustrator, PhotoShop, InDesign

category

Branding and Identity

01

Two stacks of "FoodFight" records stand ready for a sonic journey, with one record already spinning on the turntable, offering a glimpse into the vibrant sounds of this musical collection.

01

Two stacks of "FoodFight" records stand ready for a sonic journey, with one record already spinning on the turntable, offering a glimpse into the vibrant sounds of this musical collection.

01

Two stacks of "FoodFight" records stand ready for a sonic journey, with one record already spinning on the turntable, offering a glimpse into the vibrant sounds of this musical collection.

01

Two stacks of "FoodFight" records stand ready for a sonic journey, with one record already spinning on the turntable, offering a glimpse into the vibrant sounds of this musical collection.

02

Step into the past with this gravity-style "FoodFight" record, a nostalgic reminder of an era when music was crafted with care and intention.

02

Step into the past with this gravity-style "FoodFight" record, a nostalgic reminder of an era when music was crafted with care and intention.

02

Step into the past with this gravity-style "FoodFight" record, a nostalgic reminder of an era when music was crafted with care and intention.

02

Step into the past with this gravity-style "FoodFight" record, a nostalgic reminder of an era when music was crafted with care and intention.

.Say Hello

I'm open for interesting job opportunities and freelance projects. Feel free to message or email me to see how we can collaborate.

.Say Hello

I'm open for interesting job opportunities and freelance projects. Feel free to message or email me to see how we can collaborate.

.Say Hello

I'm open for interesting job opportunities and freelance projects. Feel free to message or email me to see how we can collaborate.

.Say Hello

I'm open for interesting job opportunities and freelance projects. Feel free to message or email me to see how we can collaborate.